This Gucci-Adidas Umbrella Costs ₹1 Lakh And No, It Doesn’t Protect You From Rain

How much would you spend on a consumer product that looks luxurious but doesn’t have the utility service it was originally designed for? Most of us probably wouldn’t spend a penny on such an item, but two giant brands, Gucci and Adidas, offered an umbrella worth Rs 1 lakh, and wait, it’s of no practical use. The two brands have teamed up to launch a new range of umbrellas priced at $1,290 or roughly Rs 1 lakh.

At this rate, you would expect umbrellas to protect you from the rain, right? But in fact, the canopy does not provide even minimal protection against precipitation. Umbrellas only serve to protect you from the sun’s rays or are used for decorative purposes.

On its website, Gucci said, “Part of the Adidas x Gucci collection, this sun umbrella features the Interlocking G and Trefoil print. Please note that this item is not waterproof and is intended for sun protection or decorative use.”

This umbrella is being talked about a lot on the Chinese social networking site Weibo at the moment, and users are upset by the idea of ​​such an expensive umbrella, which does not offer minimal protection from the rain.

Many have realized that the Gucci umbrella is more of a status symbol than anything else. Others, who did not believe that the canopy was not only expensive, but did not achieve its purpose, criticized the product.

Featuring a G-handle and a printed design that combines the Gucci and Adidas logos, the umbrellas have sparked controversy in China, which is on track to become the world’s largest luxury market by 2025.

In China, luxury firms are under closer scrutiny as part of a broader backlash against the extravagance sparked by Chinese President Xi Jinping’s push for “shared prosperity”.

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