With the goal of empowering creators, Microsoft-owned LinkedIn is expanding its Clubhouse-style live audio feature. The company, which first launched live audio events in January, will open up hosting capabilities to all creators.
With the update, all LinkedIn creators using the platform’s “Creator Mode” will be able to host live audio events as long as they align with the platform’s “community policies of being a trusted, secure and professional content provider,” Engadget reports.
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Although event hosting is currently limited to creators, any LinkedIn user is able to participate in chats, according to the report.
Similar to the Clubhouse, LinkedIn content creators can schedule their audio events in advance and share upcoming conversations with their network.
The company said creators are already using audio features to expand their professional networks, connect with potential customers, and reach new followers. Work is also underway on video-centric live events, although LinkedIn has not provided an update on when it will launch.
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The expansion comes as LinkedIn has significantly boosted its efforts to become a platform focused more on creators, the report said.
The company added that more than 10 million people use the site builder mode, nearly double the 5.5 million people who were using it in March.
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