The municipality (MC) on Saturday removed 40 unauthorized boards and imposed fines ₹1.8 crore on five firms for illegal hoardings.
According to the MC, violators included Best Ever in Sector 22-D; Kashvi Tuition, Madame Maya and DK Goyal, Connect, Porter, Bansal Classes, EDVX Trum, all in Sector 34; And Appetizer Food Point, Sanjay Dhaba, Daily Dose, Batra Corner, Anamika Boutique, Shiv Food, Booth No. 88, Spy Singh, Hairdresser, My Insurance Point, Shine and Glovand PC Laptop Repair, all in Sector 27.
An MC official said the drive was driven by road safety and the city’s beauty.
The operation against the illegal hoardings and boards was initiated following the order of MC Commissioner Anindita Mitra, who instructed the authorities to regularly inspect the city’s markets for violations. The billboards, banners and posters should be installed in line with the provisions of the Chandigarh Advertisement Ordinance, 1954 and after obtaining permission from the MC. Any self-codes in shops larger than 1.5 sqm are also required by MC.
Mitra said proper awareness meetings on these provisions were held in April with all stakeholders before the start of the drive.